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Styling for men: soft or strong hold?
HOW TO
The Pasta & Love line for men is enriched with two new styling products: a mouldable paste and an extra-strong clay. Here’s our guide to shaping and working the hair!
Things as simple as styling are important: they create small rites in front of the mirror, to kickstart the day, like a good strong coffee on waking up. To help you get up on the right side of the bed (and with the right style), here are two new Pasta & Love products that will help you obtain your desired result: a medium-hold mouldable paste and an extra-strong modelling clay.
Which hold best suits your hair?
The two new Pasta&Love products are the perfect response to your needs, regardless of the result you want to obtain. Read on to discover your best ally:
MEDIUM HOLD STYLING PASTE
A mouldable paste for flexible and versatile styling; it makes for a structured effect with medium hold. Ideal for a natural look. It adds volume to the hair and maintains its natural shine, without ever leaving it stiff or sticky.
HOW TO USE:
- Apply a small quantity of product on dry hair and then shape as desired
- Depending on how thick and long your hair is and on your desired effect, we suggest applying 1 to 2 g of product.
STRONG HOLD MATT CLAY
A matte moulding clay, that adds volume and definition to your hair with body, thickness and structure, with extra-strong hold. It’s particularly suited to short hair and makes it possible to create a casual, bed head look, without leaving the hair sticky.
HOW TO USE:
- Pick up a bean-sized quantity of wax and warm it between your hands, rubbing your palms together.
- Apply it to dry hair and shape it as desired. If you think you need more wax, gradually apply additional quantities.
Plant-based oils and waxes for your hair
The Pasta & Love formulas were developed keeping in mind the perfect balance between natural ingredients and technology.
Castor oil is the star of the show, alongside carnauba wax: they leave the hair shiny and conditioned, also helping protecting its structure.
We offset the lifecycle emissions
The carbon dioxide emissions generated throughout the lifecycle of the Pasta&Love products, excluding the use phase, are offset through EthioTrees, a Davines project that supports the reforestation of natural reserves in the north of Ethiopia, at risk for desertification.
Read more!
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